Discover how hyper personalization uses data, AI, and tailored content to boost customer engagement, loyalty, and business growth through highly individualized experiences.
For Ambitious Social Sellers, Marketers, and Business Leaders
This guide and these techniques are for all ambitious social sellers, marketers, or business leaders who want to go further to differentiate themselves from their competition and open their doors to unconventional growth.
The Key to Prospecting on LinkedIn
The key to prospecting on LinkedIn is personalization.
Outdated Approaches No Longer Work
But old techniques and prospecting messages that stop at the first name no longer work.
Hi {first name}! I’m Clément, the founder of LeadIn.
I’d love to connect with you to tell you a little more about what I do.
Sincerely,
It’s too salesy, too cliché, and everyone uses it.
Stop Using Ineffective Tactics
Leaders, salespeople, or marketers, stop doing that. It really doesn’t work, and everyone suspects that once your connection request is accepted, you’re going to send a sales message.
Taking Your Prospecting to the Next Level
In this guide, we’re going to take it up a notch. We’re going to focus on a multi-channel and cross-channel approach to prospecting on LinkedIn. First, we’ll create an offer likely to generate interest, connect with our prospects on LinkedIn, and then follow up via email.
Step-by-Step Growth Hack
Here’s what we’ll do, step by step, in this growth hack:
Create a LinkedIn outreach campaign on LeadIn to connect with your prospects through multiple engagement and follow-up steps via message, InMail, and email.
A Multi-Channel Approach
I call this a multi-channel approach.
Why This Works So Well
How does it work so well?
Building Relationships First
Because, first, we build a relationship with our future client on and off LinkedIn. Then, once the relationship is established, we’ll send a relevant offer to our (already warmed-up) prospect directly via email.
The Power of a Good First Impression
And once you’ve made a good first impression with polished communication, the possibilities are endless!
The Benefits of Hyper-Personalization
When done well, hyper-personalization provides seamless, frictionless customer journeys that enhance customer satisfaction and drive increased conversions.
According to a study by Everage, a Salesforce company:
86% of companies report seeing a measurable increase in business results through hyper-personalization.
The benefits of hyper-personalization are broad and far-reaching, including:
Personalized Content:
Even though it’s the most classic or obvious example, hyper-personalization has become a selling point for many brands in the digital age, where choices are seemingly endless.
By offering personalized content, companies can connect with consumers on a more personal level, leading to greater loyalty and satisfaction.
The idea is to ensure your audience never has to sift through a large amount of content they’re not interested in, and instead receives only the most tailored and relevant information.
Greater customer engagement:
Hyper-personalized content generates an unprecedented level of engagement.
Imagine receiving personalized messages from your favorite brand on your phone or walking into a store and having all your preferences already known to provide you with the best possible experience.
This level of engagement ensures customer loyalty and retention.
Boosted growth:
Hyper-personalization helps businesses acquire new customers and grow their businesses.
One way to personalize content is to use data to create targeted ads for products similar to those in which the user has previously expressed interest. These ads can also be tailored to the user’s demographics.
Hyper-personalization can also optimize websites. Imagine a user has visited a site multiple times but has never yet made a purchase. It’s possible to offer targeted offers or personalized recommendations on the website to encourage them to make a purchase.
Greater customer loyalty:
Through hyper-personalization, companies are able to create bonds with their customers, leading to long-term relationships.
The Role of Hyper Personalization in the Customer Experience
The more relevant your offers and content are, the more value you provide to the individual—a considerable advantage for word-of-mouth marketing and customer loyalty.
Hyper-personalization uses technology to personalize the customer experience at scale based on customer actions. This approach allows for a more relevant tailoring of each customer’s experience by focusing on specific behaviors.
Data Intelligence: The Engine of Hyper Personalization
When it comes to hyper-personalization, data and AI play a key role. Customer data must be collected to understand each individual’s needs. It’s clear that the hyper-personalization process will only work if your company invests in data collection and processing.
The magic happens when decision automation algorithms are powered by processes such as machine learning and deep learning. Analyzing the database and finding the link between the collected information and consumer profiles contributes to the creation of hyper-segmentation.
This automated decision-making process successfully cross-references data from different sources, taking into account numerous variables. This complexity will allow your company to adapt its marketing and sales strategies to meet changing consumer expectations.
Empactivo & Hyper Personalization
Empactivo leverages hyper-personalization to transform employee engagement by delivering highly tailored recognition and reward experiences. Using real-time data and behavioral insights, Empactivo ensures that every message, reward, and interaction is uniquely relevant to the individual. This approach not only increases employee satisfaction but also strengthens company culture by making each team member feel genuinely valued. Hyper-personalization allows Empactivo to go beyond generic engagement strategies, fostering deeper connections and sustained motivation across diverse teams. Click here to request a demo!